Business Marketing; Understand What Customers Value
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In this article, authors James Anderson, professor at the Kellogg Graduate School, Northwestern University, and James Narus, associate professor at the Babcock Graduate School, Wake Forest University, illustrate several ways in which suppliers can figure
【書誌情報】
ページ数:16ページ
サイズ:A4
商品番号:HBSP-98601
発行日:1998/11/1
登録日:2010/8/10
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