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What High-Tech Managers Need to Know About Brands

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What makes for success in high-tech markets? Many managers believe it's offering products with the best performance at the lowest price. Yet most would also acknowledge that price and performance are just the ante to get into the game, that they don't mak

【書誌情報】

ページ数:16ページ

サイズ:A4

商品番号:HBSP-99411

発行日:1999/7/1

登録日:2010/8/10

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