The CEO of Ben & Jerry's Homemade, Inc. needed to give sales and profits a serious boost; despite the company's excellent brand equity, it was losing market share and struggling to make a profit. The company's product was on store shelves in all U.S. stat

【書誌情報】

ページ数：22ページ

サイズ：A4

商品番号：HBSP-99A037

発行日：1999/1/1

登録日：2007/8/16