This exercise has been prepared to help the instructor in explaining the process of segmentation in B-2-B marketing context. The segmentation process in B-2-B context is different from consumer segmentation context and this exercise aims to highlight the steps involved in B-2-B segmentation process. This exercise will help the participants to understand the concept of macro segmentation and micro segmentation.

【書誌情報】

ページ数：19ページ

サイズ：A4

商品番号：HBSP-A00036

発行日：2016/3/29

登録日：2017/10/12