CavinKare was planning to introduce soaps and detergents product in the market. Owing to the ongoing price war in the detergent segment between Hindustan Unilever Limited (HUL) and P&G, the company's managing director and chief executive officer were weighing the risks and benefits of entering the soaps and detergents market. They had to decide whether to enter the market or delay the entry. Another option was to abandon the entry plan altogether. The case discusses the dilemma faced by the company on market entry due to the changed market conditions.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-A00087

発行日：2007/7/18

登録日：2017/8/8