GEF India Private Limited - 2010: Launching a New Brand of Edible Oil
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In March 2010 VP, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedon, of GEF set up by a professional turned entrepreneur, in AP in 2009. The case provides brief profile of the entrepreneur and the overall business strategy including brand architecture. Also describes the launch plan, particularly key decisions of brand name, packaging, sales promotion and distribution. Data on household us of oils in India, South India and AP is included.
【書誌情報】
ページ数：19ページ
サイズ：A4
商品番号：HBSP-A00089
発行日：2017/1/3
登録日：2018/3/15
