GEF India Private Limited - January 2011: Defining the Market Research Problem
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¥1,276 JPY
通常価格
セール価格
¥1,276 JPY
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あたり
In 2011, Mr. Kapil, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand Freedom Refined Sunflower Oil of GEF, a new company in Andhra Pradesh. Specific focus was on assessing the overall performance, the brand strength and the TV Commercial. The results are expected to help in the preparation of a marketing plan for the next year. Participants need to critique the brief from the point of view of defining a managerial marketing research problem for assessing a launch plan.
【書誌情報】
ページ数:17ページ
サイズ:A4
商品番号:HBSP-A00095
発行日:2017/1/19
登録日:2018/3/15