GEF India Private Limited - January 2011: Defining the Market Research Problem
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In 2011, Mr. Kapil, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand Freedom Refined Sunflower Oil of GEF, a new company in Andhra Pradesh. Specific focus was on assessing the overall performance, the brand strength and the TV Commercial. The results are expected to help in the preparation of a marketing plan for the next year. Participants need to critique the brief from the point of view of defining a managerial marketing research problem for assessing a launch plan.
【書誌情報】
ページ数：17ページ
サイズ：A4
商品番号：HBSP-A00095
発行日：2017/1/19
登録日：2018/3/15
