EFY Group was a media group in the electronic industry, with four main activities: (1) publishing print magazines that focused mainly on the electronics industry in India-this was the main activity; (2) publishing digital (pdf) versions of the print magazines; (3) managing ten online communities; and (4) conducting events for the electronics industry. On June 16, 2016, the Board of EFY Group asked Rahul Chopra, Managing Director & CEO, to develop a "Digital First" strategy. It felt that the group had not paid adequate attention to digital publishing that was becoming common in the publishing industry and asked Rahul Chopra to focus on increasing the subscriptions to EFY's digital products.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-A00099

発行日：2017/3/29

登録日：2018/3/15