Patidar Exports Private Limited
Vishant Patel, the founder of Patidar Exports Private Limited (PEPL), an export firm for cotton and other products in Ahmedabad in January 2017, was thinking whether to export cotton to Indonesia or not. He exported cotton to countries like China, Bangladesh, Pakistan and Vietnam, but not sure about Indonesia because of the strict regulation of the buyers in the country. Indonesia was the sixth largest importer of cotton in the world. Exporting to Indonesia could create a new market for Patel while meeting the standard requirements would increase the cost of his cotton. He was not confident whether Indonesian buyer would like to purchase Indian cotton at a higher cost when they had options like American and Australian sellers available.