Launched in 2005, Aava natural mineral water is one of the key brands in the natural mineral water market in India. It had sales of over INR 15 crore (150 million) in 2012 and it is the second largest brand and a volume leader in the natural mineral water category. The case discusses the dilemma faced by its Managing Director and his team in light of the emerging competition. The company needs to take important decisions related to customer segment selection, product mix and introduction of new product offerings.

【書誌情報】

ページ数：25ページ

サイズ：A4

商品番号：HBSP-A00105

発行日：2015/3/31

登録日：2018/3/15