Supplement to case A00104. Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning of Aava. The company's top management has to decide on how to position Aava in the market so as to create premium image and aspirational appeal for the brand.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-A00106

発行日：2015/3/31

登録日：2018/3/15