Villgro Innovation Marketing Private Limited: Building the Last Mile Delivery Model Using Entrepreneurs
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Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the business, he has to make choices about strategic path of horizontal expansion versus vertical expansion. The expansion decision is also linked with choosing the right type of VLEs. The case provides detailed description of VLE operations and examines the challenges in building last mile delivery models using entrepreneurs.
【書誌情報】
ページ数：16ページ
サイズ：A4
商品番号：HBSP-A00112
発行日：2015/3/31
登録日：2018/9/13
