Supplement to case A00120. Ramesh is the founder of a startup 'Artistically Yours'. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants to conduct a confirmatory research. The case discusses how they use the insights from the exploratory research to prepare a questionnaire for conducting a confirmatory research. The case can be used to discuss different exploratory research techniques, how to interpret the findings of exploratory research and questionnaire construction.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-A00122

発行日：2016/3/11

登録日：2018/9/13