Cerenity Sanitizer: Marketing Research for New Product Launch (A)
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
税込み。
受取状況を読み込めませんでした
The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public restrooms. The case describes the exploratory study conducted by the research team. The team used different qualitative marketing research tools such as focus groups, in-depth Interviews and participant observations.
【書誌情報】
ページ数：14ページ
サイズ：A4
商品番号：HBSP-A00183
発行日：2014/3/31
登録日：2019/9/30
