Two Colombian entrepreneurs started a restaurant that was very similar to an already existing franchise. Since the case describes the similarity -even in the details- between the business model formulated by these couple of graduates from a private university in Bogot and a restaurant created in the Netherlands, which already offered franchises in Colombia, it paves the way to discussing dilemmas associated with startups and our role as consumers in society. To what extent is it legitimate to imitate a business model? What potential benefits can be drawn from imitating a business model? In what circumstances does imitation lead to win-win scenarios? Universidad de Los Andes' case collection

【書誌情報】

ページ数：6ページ

サイズ：A4

商品番号：HBSP-AN0023

発行日：2015/5/24

登録日：2016/9/21