Alqueria: More than Just a Glass of Milk (A)
Alquer a was founded by Professor Jorge Cavelier and his son Enrique Cavelier with the motto, "A bottle of milk is a bottle of health." From Alquer a's inception, the Cavaliers looked for ways to innovate on their products and to substantially improve the quality of the milk they offered to their customers, introducing new packaging formats and production techniques. In 1992, Carlos Enrique Cavelier took over at Alquer a's helm. His studies in Sociology, Anthro pology and Public Administration abroad as well as his years in public service in Colombian po litics prepared him to become a business leader who cared not only about his family business' prosperity but also about the communities surrounding the company. During his tenure, Cave lier has shown a special commitment to his suppliers -small dairy farmers- helping them with training programs on nutrition and more updated, efficient and quality-enhancing production techniques. He has also played a key role in his organization's communication and identity buil ding efforts, as well as a strong network and partnership driver, engaging Alquer a stakeholders. Headed by Cavelier, Alquer a has taken a leading role in significant national debates, such as the ones on corporate responsibility in post-conflict scenarios, on free trade treaty challenges, and on Colombia's competitiveness issues, among others. The company's current management has received national and international awards. By 2013, Alquer a ranked among Colombia's largest dairy producers, following Colanta S.A. and Alpina S.A. Case A describes Alquer a's dilemma between two strategic approaches to remedy the adverse weather conditions affecting Colombia's dairy industry in 2011. Facing this challenge, the com pany could choose between importing milk to meet its demand, or building, from scratch, a bold initiative to engage suppliers in new areas in its supply chain. The debate unfolding in this case discussion revolves around the analysis of these choices. Universidad de Los Andes' case collection.