Alqueria: More than Just a Glass of Milk (B)
Alquer a was founded by Professor Jorge Cavelier and his son Enrique Cavelier with the motto, "A bottle of milk is a bottle of health." From Alquer a's inception, the Cavaliers looked for ways to innovate on their products and to substantially improve the quality of the milk they offered to their customers, introducing new packaging formats and production techniques. In 1992, Carlos Enrique Cavelier took over at Alquer a's helm. His studies in Sociology, Anthro pology and Public Administration abroad as well as his years in public service in Colombian po litics prepared him to become a business leader who cared not only about his family business' prosperity but also about the communities surrounding the company. During his tenure, Cave lier has shown a special commitment to his suppliers -small dairy farmers- helping them with training programs on nutrition and more updated, efficient and quality-enhancing production techniques. He has also played a key role in his organization's communication and identity buil ding efforts, as well as a strong network and partnership driver, engaging Alquer a stakeholders. Headed by Cavelier, Alquer a has taken a leading role in significant national debates, such as the ones on corporate responsibility in post-conflict scenarios, on free trade treaty challenges, and on Colombia's competitiveness issues, among others. The company's current management has received national and international awards. By 2013, Alquer a ranked among Colombia's largest dairy producers, following Colanta S.A. and Alpina S.A. Case B looks at the advantages and potential of the strategy pursued to include suppliers in Alquer a's overall strategy via an initiative deployed at La Macarena, which provides the grounds for a second debate, complementing and delving deeper into the learning objects set for this case. Universidad de Los Andes' case collection.