In 2004, Carlos Fernando Mayorga and a partner founded a company to "reinvent a car washing system in Colombia," by designing and manufacturing a machine to wash cars in parking lots and shopping malls using only five liters of water. In a short while, Global Blue Hydros (GBH) has managed to expand and gain market share in the car washing business. This case looks at the resilience displayed in an entrepreneurial process with several "failures" and the search of a value proposition that appeals to its target segment. GBH has learned about several micro-franchise and license schemes and has striven to find ways to innovate and grow. The evolution of GBH's business model provides significant lessons for entrepreneurs. Universidad de Los Andes' case collection.

【書誌情報】

ページ数：27ページ

サイズ：A4

商品番号：HBSP-AN0037

発行日：2016/3/23

登録日：2017/8/8