Big, Fabulous Ideas: Managing Creativity with the BSC at Saatchi & Saatchi
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In the advertising business, management precepts are akin to bean counting--and equally disdained. Remarkable, then, that Kevin Roberts, the CEO brought in to resurrect Saatchi & Saatchi from its free fall in the mid-1990s, together with his CFO, Bill Coc
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-B0109B
発行日:2001/9/15
登録日:2007/8/16
