The Chrysler Group Comes Back: Using the BSC to Drive a Turnaround
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The Chrysler Group (CG) was once a leader in bold, expressive automotive design, but saw its fortunes sputter in the late 90s caused by a slow economy, fierce competition, and rising internal costs. The company's merger with Daimler-Benz made matters wors
【書誌情報】
ページ数:3ページ
サイズ:A4
商品番号:HBSP-B0209B
発行日:2002/9/15
登録日:2007/8/16