Return on Customer: A Metric for Customer Profitability, An Interview with Martha Rogers
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With more and more companies chasing a limited pool of customers, smart companies are focusing on customers--how to keep the valuable ones and grow the relationship. Customer relationship management experts Don Peppers and Martha Rogers recently introduce
【書誌情報】
ページ数:2ページ
サイズ:A4
商品番号:HBSP-B0601D
発行日:2006/1/15
登録日:2007/8/16