Perception Is Reality: Why Subjective Measures Matter, and How to Maximize Their Impact
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Balanced Scorecard (BSC) strategic objectives often involve changing the attitudes and perceptions of customers, employees, and other key stakeholders. Yet, creating reliable, objective measures of subjective factors is a particular challenge. Many leader
【書誌情報】
ページ数:6ページ
サイズ:A4
商品番号:HBSP-B0607E
発行日:2006/7/15
登録日:2007/8/16
