Defying the Odds: Using Decision Analytics to Win Big in the Gaming Business
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Many companies talk a big game about getting intimate with customers, but Harrah's Entertainment puts its money where its mouth is. Using decision analytics, Harrah's gathers ever-more-detailed data on its customers' activities when they visit the company
【書誌情報】
ページ数:3ページ
サイズ:A4
商品番号:HBSP-B0701C
発行日:2007/1/15
登録日:2007/8/16
