Earning Customers' Lifetime Loyalty: How Tesco Turned Strategy into Reality
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The simpler, the better. That, says Tesco's CEO, is the key to change in a complex organization. To set the then-floundering company on a new, focused path--one that its far-flung workforce could clearly understand--he adopted a simplified BSC (with "shop
【書誌情報】
ページ数:5ページ
サイズ:A4
商品番号:HBSP-B0903D
発行日:2009/3/20
登録日:2009/4/24
