The Role of Graphics in Communicating and Promoting Ideas: An Analysis of the Balanced Scorecard, 1992-2010
The Balanced Scorecard counts among the most widely diffused and high-profile innovations in management methodologies in recent history. Not surprisingly, it has become the subject of research among both academics and practitioners as a result. One key to this methodology's power is the savvy use of graphics within tools such as strategy maps as well as in articles and books describing the BSC. Clinton Free and Sandy Qu examine the use of graphics to not only help managers leverage the methodology but also promote and disseminate the BSC broadly.