Mobil's Growth and Productivity Strategy Yields Premium-Grade Profitability: What It Takes to Produce a $1B Cash Surplus
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In 1994, Mobil launched a strategy emphasizing growth, productivity, and the reorganization of the company into 18 business units, each with profit-and-loss accountability. The Balanced Scorecard was brought in to help integrate the various elements by tr
【書誌情報】
ページ数:5ページ
サイズ:A4
商品番号:HBSP-B9911B
発行日:1999/11/15
登録日:2007/8/16