The ICA case describes digital signage as an innovation that the ICA grocery chain might introduce throughout its Nordic region stores. It details the research methodology used to examine the effectiveness of this innovation, then poses a dilemma by noting that the three research studies present conflicting results.

【書誌情報】

ページ数：12ページ

サイズ：A4

商品番号：HBSP-BAB274

発行日：2014/12/1

登録日：2015/1/14