Chocolate Remedies: A Healthy Twist
Chocolate Remedies tells the story of an African American couple working together to build their own retail business specializing in sales of high-quality, hand-made, chocolate truffles. The case follows their path as they launch two coffee shops that fail after five years of slow growth and limited revenue, leaving them in debt. The couple returns to corporate positions and rebuilds their financial security. Next, they decide to invest their savings to develop a retail chocolate business. They establish a retail location but watch sales plummet after the first year, leading them to move to a new location and seek a business model that will bring them success. The case addresses the following topics. The factors involved, personal as well as financial, in the decision to build rather than buy a business. The relationship linking market research and analysis, to their choice of location, as it impacts the success of a retail business. The importance of product lines, sales channels, and accurate financial monitoring in crafting a business model that produces revenues and profits.