This case provides an opportunity to evaluate different strategic factors that influence decision-makers when creating a country brand that is able to withstand today's competitive global context. It also explores the challenges of public-private partnership. Building a brand is not easy and to attempt one in the context of a country is quite challenging. It becomes even more difficult when dealing with developing countries, short- and long-term socio-economic crises, and constant pressure from a neighbor like the United States that has considerable influence on a country's image.

【書誌情報】

ページ数：14ページ

サイズ：A4

商品番号：HBSP-BAB441

発行日：2018/10/1

登録日：2019/4/3