Entrepreneurial Challenge: Vedavoo
Vedavoo is a new venture created by Scott Hunter, a driven entrepreneur, avid outdoorsman, and environmentalist who is passionate about fly fishing and the great outdoors. The case follows the challenges Scott faces in building new products for what appears at first to be a declining market opportunity. With severely limited resources, Scott sets about designing and making a signature product, the Sling Pack, that has the unique characteristic of staying fixed on the back as the sportsperson engages in the energetic action of fly casting in sport fishing. When Scott introduces the product line at an outdoor sports trade show, interest in the product line grows rapidly. Determined to grow his product line organically over time, the founder faces challenges in design, quality manufacturing, and meeting customer demand while staying true to his values. The case follows Scott as he develops his opportunity, resources, and team to build a potentially scalable enterprise in a competitive field of outdoor adventure sports accessories (backpacks and customized bags for climbing, fly fishing, and a variety of outdoor experiences). After several frustrating attempts to find manufacturers that could make the intricately designed Vedavoo sling pack product, Scott heeds Yvon Chouinard's (founder and CEO of Patagonia) advice to learn all aspects of the business by learning how to do everything himself, including the making of the product, in order to learn all of the ins and outs of each business process of the product and venture. Ultimately, Scott undergoes many of the tests facing an entrepreneur attempting to build a new venture: building a line of products with unique characteristics that customers value, building a team and strong culture to operate effectively, and finding resources to define and grow the venture throughout the startup and early growth process.
【書誌情報】
ページ数:14ページ
サイズ:A4
商品番号:HBSP-BAB444
発行日:2019/5/1
登録日:2019/10/30