Beyond Wireless (BW) is an IoT remote temperature monitoring equipment and services company headquartered in Johannesburg, South Africa. At the time of writing the case, Ian Lester, BW's CEO, is exploring approaches to growing the organization. The case demonstrates the strategic, operational, cultural, and technological challenges with scaling IoT businesses, particularly in low and middle-income countries. The case specifically examines: 1. The benefits and challenges of leveraging existing technology infrastructure to grow a business beyond a single offering 2. The expansion of IoT services to multiple industry verticals 3. The design of digital platforms to achieve demand-side economies of scale The case asks students to suggest strategies for growing BW considering the state of the company and its technologies, competitive challenges, and opportunities to transforming its business model and serving new market segments.

【書誌情報】

ページ数：18ページ

サイズ：A4

商品番号：HBSP-BAB474

発行日：2019/12/1

登録日：2020/6/10