The Auction Mobility case covers the founding of, and raising capital for, a new venture in the app industry. Doug Brenhouse and Jeremy Paradise (founders) launch a business to bring auctions to cell phones. Initially, they conceived of a peer-to-peer platform (meaning users would put items up for auctions, targeting other users), but eventually found that an enterprise solution to existing auction houses was a better opportunity. As the company evolves, it goes through multiple rounds of fundraising. As the case closes, Auction Mobility is considering whether to sell the company or keep growing it with a IPO as a future goal.

【書誌情報】

ページ数：11ページ

サイズ：A4

商品番号：HBSP-BAB487

発行日：2021/7/31

登録日：2021/12/23