The Apple in China and India case explores the competitive challenges faced by a global company in two large emerging markets - China and India. Specifically, in these two large emerging markets, Apple's sales of its flagship iPhone are falling significantly short of its market share in many developed country markets, and well below its own professed and announced revenue and volume targets. The company has to make key strategic decisions regarding its product offerings and the competitive positioning of its products, taking into account the offerings of its key global and local competitors and the unique needs of customers in the two emerging markets in terms of desired product features, and their ability and willingness to pay. In making these choices, Apple has to consider how the decisions made with respect to these two markets align with the broader global strategy for iPhone.

【書誌情報】

ページ数：17ページ

サイズ：A4

商品番号：HBSP-BAB492

発行日：2020/7/1

登録日：2020/10/19