Arist was a Boston, Massachusetts-based startup with a text message learning platform. It was founded by three undergraduate students and raised more than $3.9 million in funding during its first three years. The inspiration for Arist was the lack of learning opportunities for young people in war-torn Yemen where schools were closed and access to high-speed internet was limited. After much research, testing, reflecting, and pivoting, the Arist team made an exciting discovery: Not only would a short-form SMS approach to teaching likely be desirable in regions such as Yemen, but this approach could also be valuable to well-funded Fortune 500 training and development organizations. According to research referenced in the case, more than 12 years after the introduction of the iPhone, not only had SMS sustained popularity, but businesses were increasing their SMS spending for marketing and other uses. Early clients included Dupont and the State of California. The founders recognized that a focus on the needs of large, for-profit companies in the United States would not directly address the learning needs in education-challenged regions such as Yemen. However, they hoped that by building a text-message-based learning business in the United States, they would one day be able to recruit professors to create courses for interested students worldwide, delivered through the Arist platform.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-BAB507

発行日：2021/6/30

登録日：2021/11/4