Toto Ltd. was a global manufacturer of kitchen and bathroom equipment, fixtures, and other related products. Headquartered in Tokyo, Japan, with a global presence, the company was a leader in product innovation in the kitchen, bathroom and plumbing categories. One such example was a product called "Washlet," an electronic toilet seat with multiple functions: heating, showering, drying, and deodorizing. The case asks the students to conduct research on their own to estimate a potential market size of the Washlet product line in both Egypt and the United States. The students are also required to present the findings to the class.

【書誌情報】

ページ数：4ページ

サイズ：A4

商品番号：HBSP-BAB693

発行日：2011/12/1

登録日：2012/7/17