Strategic Brand Valuation: A Cross-Functional Perspective
通常価格
¥1,144 JPY
通常価格
セール価格
¥1,144 JPY
単価
あたり
In companies in which a brand is the key source of competitive advantage, it is essential to collect and evaluate data as a part of brand management. To do this, managers need information from a variety of functional areas throughout the firm. One of the
【書誌情報】
ページ数:10ページ
サイズ:A4
商品番号:HBSP-BH031
発行日:1999/7/15
登録日:2007/8/16