Managing Co-Branding Strategies: Global Brands into Local Markets
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¥1,078 JPY
通常価格
セール価格
¥1,078 JPY
単価
あたり
Co-branding is an important strategy for the transition of brands. For multinational companies with global brands, it raises the chances of success in local markets. For local firms with strong brands, it secures their future through foreign investment an
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-BH080
発行日:2002/9/15
登録日:2007/8/16