Controlled Infection! Spreading the Brand Message Through Viral Marketing
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¥1,078 JPY
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¥1,078 JPY
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あたり
Viral marketing uses electronic communications to trigger brand messages throughout a widespread network of buyers. Often, the process is portrayed as a random, ground-up phenomenon over which marketers have little control. But an examination of successfu
【書誌情報】
ページ数:7ページ
サイズ:A4
商品番号:HBSP-BH118
発行日:2005/3/15
登録日:2007/8/16