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Entrepreneurs: Invent a Brand Name or Revive an Old One?

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Discusses launching an entrepreneurial venture by acquiring a once popular brand name and reviving it. Ten executives were interviewed who acquired dormant brands and successfully relaunched them into the market. Their comments suggest that, with proper p

【書誌情報】

ページ数:8ページ

サイズ:A4

商品番号:HBSP-BH121

発行日:2005/5/15

登録日:2007/8/16

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