Entrepreneurs: Invent a Brand Name or Revive an Old One?
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Discusses launching an entrepreneurial venture by acquiring a once popular brand name and reviving it. Ten executives were interviewed who acquired dormant brands and successfully relaunched them into the market. Their comments suggest that, with proper p
【書誌情報】
ページ数：8ページ
サイズ：A4
商品番号：HBSP-BH121
発行日：2005/5/15
登録日：2007/8/16
