Marketing Research: Cui Bono?
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There is a rising concern that marketing research is drifting away from the practical. With an ever-widening gap between business and academia, people are asking: What do practitioners want from marketing research? What do the researchers provide? Do the
【書誌情報】
ページ数:6ページ
サイズ:A4
商品番号:HBSP-BH156
発行日:2004/9/15
登録日:2007/8/16
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