Customer relationship management (CRM) requires the alignment of three building blocks: insight into customer decision making, information about customers, and information processing capability. However, its emphasis on the latter has outpaced the first t

【書誌情報】

ページ数：8ページ

サイズ：A4

商品番号：HBSP-BH158

発行日：2004/9/15

登録日：2007/8/16