CRM: Profiting from Understanding Customer Needs
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Customer relationship management (CRM) requires the alignment of three building blocks: insight into customer decision making, information about customers, and information processing capability. However, its emphasis on the latter has outpaced the first t
【書誌情報】
ページ数:8ページ
サイズ:A4
商品番号:HBSP-BH158
発行日:2004/9/15
登録日:2007/8/16
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