Integrated Marketing as Management of Holistic Consumer Experience
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¥1,144 JPY
通常価格
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¥1,144 JPY
単価
あたり
In a bid to combine the two major perspectives (strategic communications and strategic brand management) of integrated marketing communications (IMC), this article proposes a holistic consumer experience management framework. According to the framework, t
【書誌情報】
ページ数:11ページ
サイズ:A4
商品番号:HBSP-BH171
発行日:2005/9/15
登録日:2007/8/16