Cause-Related Marketing: More Buck than Bang?
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¥1,144 JPY
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¥1,144 JPY
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あたり
Starbucks, Target, and Nike are just a few of the businesses partnering today with not-for-profit organizations in cause-related marketing campaigns. On the one hand, these campaigns raise awareness, support, and donations for social causes such as global
【書誌情報】
ページ数:11ページ
サイズ:A4
商品番号:HBSP-BH172
発行日:2005/9/15
登録日:2007/8/16