Sponsorship Relationships as Strategic Alliances: A Life Cycle Model Approach
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¥1,144 JPY
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¥1,144 JPY
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あたり
In recent years, academics and practitioners have recognized that sponsorship relationships operate as strategic alliances. Additionally, they have emphasized the lack of analytical approaches which allow an understanding of the developmental process of s
【書誌情報】
ページ数:10ページ
サイズ:A4
商品番号:HBSP-BH229
発行日:2007/3/15
登録日:2007/8/16