Why Pass on Viral Messages? Because They Connect Emotionally
通常価格
¥1,210 JPY
通常価格
セール価格
¥1,210 JPY
単価
あたり
Postulates that successful viral marketing campaigns trigger an emotional response in recipients. Working under this premise, examines the effects of viral messages containing the six primary emotions (surprise, joy, sadness, anger, fear, and disgust) on
【書誌情報】
ページ数:14ページ
サイズ:A4
商品番号:HBSP-BH239
発行日:2007/7/1
登録日:2007/8/16