It is not uncommon to come across calls in the business literature exhorting managers to devote greater effort in pursuit of radical innovations and/or admonishing managers for devoting too much effort in pursuit of incremental innovations. Undisputedly, over the years, successful radical innovations have had a significant impact on the fortunes of a number of companies. At the same time, firms can ill afford to overlook the role of incremental innovations in enhancing and sustaining the revenue and profit streams of successful radical innovations. From the standpoint of survival, growth and profitability of firms, both home runs (radical innovations) and singles (incremental innovations) matter. The fact that home runs generally tend to be infrequent underscores the importance of frequent singles. Against this backdrop, this article explores the various competitive strategy contexts in which incremental innovations can be effectively leveraged.

【書誌情報】

ページ数：9ページ

サイズ：A4

商品番号：HBSP-BH307

発行日：2008/1/15

登録日：2009/2/23