A Brand is Forever! A Framework for Revitalizing Declining and Dead Brands
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Over the years, numerous brands--such as Oldsmobile, Pan Am, and Woolworth--have met untimely deaths. Many more have steadily declined into oblivion, while others have been revived. When a brand dies, significant investments that were made to build the br
【書誌情報】
ページ数:10ページ
サイズ:A4
商品番号:HBSP-BH340
発行日:2009/7/15
登録日:2009/7/21
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