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Selling strategic issues: Crafting the content of the sales pitch

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From outside a firm, strategy making usually appears to be a top-down process whereby the CEO and top management make decisions that the rest of the firm must then implement. Sometimes, though, the ideas underlying strategic moves originate with lower level employees. Can employees really shape strategy? That often depends on crafting the content of the sales pitch.

【書誌情報】

ページ数:5ページ

サイズ:A4

商品番号:HBSP-BH355

発行日:2009/11/15

登録日:2009/12/24

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