Today's business leaders are pressed to achieve ecological (eco) sustainable enterprise, but must do so with fewer resources. Given a protracted global recession, our concern is that the motivation for eco-sustainability may not be as strong as hoped for, nor as swift or durable as expected. To create a more explicit discourse on eco-sustainability activities during a recession, we set forth a framework to help business leaders examine their strategic perspective based on their organization's identity. We describe how this may influence how leaders broach change within their organizations, taking a surface or deep approach to achieve eco-sustainability. The intent is to highlight the importance of honestly assessing the firm's purpose and to work toward a more relational orientation in the new economy. To establish eco-sustainability during this recessionary period, we believe a middle path is needed, adopting a blended perspective. To this end, we offer three practical steps to begin this effort: reflection on the firm's values, development of relationships, and cultivation of different forms of change.

【書誌情報】

ページ数：10ページ

サイズ：A4

商品番号：HBSP-BH422

発行日：2011/3/15

登録日：2011/4/13