Entrepreneurship and strategic thinking in business ecosystems
Success in business ecosystems that include well-established companies and new ventures requires collaboration and competition, a task that demands strategic thinking to leverage a firm's resources and capabilities. Strategic thinking and the entrepreneurial activities in an ecosystem influence one another in a cycle that perpetuates and even sparks innovation. These interactions vary significantly across four types of business ecosystems-Orchestra, Creative Bazaar, Jam Central, and Mod Station-and determine the success and failures of new ventures and established companies. The nature and effect of the dynamic interactions in a business ecosystem can have profound implications for organizational success.
【書誌情報】
ページ数:11ページ
サイズ:A4
商品番号:HBSP-BH473
発行日:2012/5/15
登録日:2012/6/20